Lenses
A camera is only as good as the lens on it.
Canon EF 16-35mm
f2.8
This is probably the lens I use the most in the studio coz its just so versatile . Its can zoom in and out a bit, zoomed out its really "wide" and can fit your whole body in the frame and most of the room - zoomed in it shows about half your body (great for YouTube/talking head kind of videos)
Canon 50mm
f1.2
"The Nifty Fifty" is probably the closest representation to the roughly what the human eye sees and so does portraiture photography perfectly. If you've seen any street or fashion photography, chances are it was shot with a 50mm lens. Particularly good at getting that blurry expensive-looking background
Canon Macro 100mm
f2.8
Think of this one a little bit like a magnifying glass. Its designed to show finer details up really close. So like the texture of the fabric on a shirt, the details of an earring etc. So say you wanna do a sponsored product video/photoshoot from a brand deal - you'll probably whip this lens out at some point.
Canon 24-105mm
f4 with Image Stabilisation
Another great lens in the arsenal, similar to the 16-35mm but has in-build image stabilisation ("IBIS") into the lens itself so gets super steady footage